If you think that beauty and skincare are only for the younger generation, it's time to rethink. Over 40 influencers are gaining more and more space on social media, offering beauty, skincare, and wellness advice to those who want to maintain healthy, glowing, and youthful skin at any age.
Beauty influencer over 40 to follow: Sonia Ramos
Sonia Ramos is a TikTok influencer and skincare expert specializing in techniques for mature skin. She is well-known for her advice and tutorials aimed at those over 40. With her experience and passion for beauty, Sonia has earned a strong reputation as an expert in improving the appearance of mature skin, showing how to achieve a natural, glowing makeup look that works for older skin.
Caroline Hirons
Caroline Hirons is one of the most influential skincare experts, with over 30 years of experience in the industry. Known for her straightforward and no-nonsense approach, she has built a solid reputation for her ability to explain the benefits of skincare ingredients and products clearly and practically. Caroline Hirons is also the co-host of a podcast called "Glad We Had This Chat", where she discusses various skincare topics, interviews experts, and answers common questions about beauty products and routines.
Cynthia Gouw
@cynthiagouw Trashed skin? Helllloo 20s! If I could go back in my skincare time machine—Here are the top 3 things I wish I knew about skincare back then! 1️⃣ Sunscreen: Your BFF in a Bottle! I wish I knew the magic of finding that *one* sunscreen and sticking to it like glue. It's not just about avoiding sunburns; it's about loving your skin today, tomorrow, and years down the line. So, let's make sunscreen our non-negotiable daily habit, shall we?
@cynthiagouw Skincare Time-Travelers, Assemble! I’ve done these three things for more than a decade, and it’s made such a difference! Let's talk about the Holy Trinity of anti-aging: Vitamin C, Sunscreen, and Retinol. It's not just a routine, it's a journey to the fountain of youth! First up, our brightening buddy, Vitamin C. Imagine this zesty hero fighting off pesky free radicals and dark spots like a superhero, all while giving you that 'I just had 8 hours of sleep' glow. It's not just for your morning OJ anymore! Next, Sunscreen – the guardian of the galaxy against harmful UV rays. Think of it like an invisible, protective cloak, keeping those fine lines and wrinkles at bay. Rain or shine, indoors or out, it’s your skin's best friend forever. And finally, the star of the night, Retinol. This powerhouse ingredient is like a personal trainer for your skin, keeping it firm, toned, and smooth. Just a pea-sized amount is enough to turn back the clock! So, there you have it, folks! Embrace these three skincare champions and let's defy aging together! Remember, it’s never too early or too late to start. Drop a if you’re joining the ageless skin revolution! Some Vitamin Cs, I love: Skinceutucals CE Ferulic Olay Vitamin C and Peptide Mad Hippie Vitamin C Serum Some Sunscreens I love: Elta MD Biore Aqua Rich Vichy Capital Soleil Some Retinoids I love : Prescription Tretinoin Perricone Retinol Recovery Overnight moisturizer @SkinCeuticals @Olay Skin Care @Mad Hippie @EltaMD Skin Care @Vichy Laboratoires @BioreUV_official @perriconemd #sunscreen #spf #vitaminc #retinol #skincareproducts #healthyskin #glowingskin #beautytips #naturalskincare #skincarecommunity #beautycare #skincarelover #antiaging #collagen #skincareroutine #antiwrinkle #wrinkles #antiagingproducts #skinhealth #skincaretips original sound - Cynthia Gouw
@cynthiagouw Society’s got a lot to say about how we age—but here’s the truth: aging is OUR choice, NOT a debate.
@cynthiagouw Trashed skin? Helllloo 20s! If I could go back in my skincare time machine—Here are the top 3 things I wish I knew about skincare back then! 1️⃣ Sunscreen: Your BFF in a Bottle! I wish I knew the magic of finding that *one* sunscreen and sticking to it like glue. It's not just about avoiding sunburns; it's about loving your skin today, tomorrow, and years down the line. So, let's make sunscreen our non-negotiable daily habit, shall we?
@cynthiagouw Skincare Time-Travelers, Assemble! I’ve done these three things for more than a decade, and it’s made such a difference! Let's talk about the Holy Trinity of anti-aging: Vitamin C, Sunscreen, and Retinol. It's not just a routine, it's a journey to the fountain of youth! First up, our brightening buddy, Vitamin C. Imagine this zesty hero fighting off pesky free radicals and dark spots like a superhero, all while giving you that 'I just had 8 hours of sleep' glow. It's not just for your morning OJ anymore! Next, Sunscreen – the guardian of the galaxy against harmful UV rays. Think of it like an invisible, protective cloak, keeping those fine lines and wrinkles at bay. Rain or shine, indoors or out, it’s your skin's best friend forever. And finally, the star of the night, Retinol. This powerhouse ingredient is like a personal trainer for your skin, keeping it firm, toned, and smooth. Just a pea-sized amount is enough to turn back the clock! So, there you have it, folks! Embrace these three skincare champions and let's defy aging together! Remember, it’s never too early or too late to start. Drop a if you’re joining the ageless skin revolution! Some Vitamin Cs, I love: Skinceutucals CE Ferulic Olay Vitamin C and Peptide Mad Hippie Vitamin C Serum Some Sunscreens I love: Elta MD Biore Aqua Rich Vichy Capital Soleil Some Retinoids I love : Prescription Tretinoin Perricone Retinol Recovery Overnight moisturizer @SkinCeuticals @Olay Skin Care @Mad Hippie @EltaMD Skin Care @Vichy Laboratoires @BioreUV_official @perriconemd #sunscreen #spf #vitaminc #retinol #skincareproducts #healthyskin #glowingskin #beautytips #naturalskincare #skincarecommunity #beautycare #skincarelover #antiaging #collagen #skincareroutine #antiwrinkle #wrinkles #antiagingproducts #skinhealth #skincaretips original sound - Cynthia Gouw
In addition to discussing skincare, Cynthia Gouw also shares content on makeup, wellness, and lifestyle, always aiming to inspire her followers to take care of themselves in a natural and stress-free way. Her beauty philosophy is focused on long-term skin health, without chasing fleeting trends.
Kat James
Kat James is one of the most influential influencers on TikTok, becoming a key voice in the beauty world for a demographic seeking practical and effective skincare and beauty enhancement tips. Kat stands out for her genuine, unfiltered approach, using her platform to explore beauty products, skincare routines, and makeup tricks that highlight the natural beauty of mature women.
Erica Taylor
Erika Taylor is a highly successful makeup artist and influencer known for her beauty and skincare content. In addition to being a popular content creator on Instagram and TikTok, Erika is a professional makeup artist working with major brands like L'Oréal. Her expertise in the field allows her to share expert advice and product reviews, helping women take care of their skin and enhance their natural beauty. Erika is well-regarded for her authentic approach, which includes practical and effective makeup techniques ideal for all skin types, including mature skin.
