Fenty Hair, Rihanna's hair products
All you need to know
January 14th, 2025
With a range of nine products designed to meet the needs of all hair types and textures, Fenty Hair aims to offer effective, inclusive, and high-quality solutions, in line with Rihanna's brand philosophy of "Beauty For All."
The evolution of Fenty
Fenty is a brand that has transformed the beauty industry. Founded by Rihanna in 2017 with the launch of Fenty Beauty, its inclusive vision revolutionized the market by offering a wide range of makeup products for every skin tone, challenging industry standards. This approach inspired many other brands to follow suit, making Fenty Beauty a global reference. But Rihanna's ambition didn't stop at makeup. In 2019, she launched Savage X Fenty, a lingerie line that promotes body acceptance, celebrating diversity with sizes, shapes, and colors for every woman. With Fenty Skin, she created a skincare line for everyone, with simple and effective products, continuing to promote the idea of accessible beauty by offering skincare solutions for every skin type. Finally, with Fenty Hair, Rihanna further expanded her beauty empire, bringing the same philosophy of inclusivity and quality to the hair care sector.
The concept of Beauty For All
The new Fenty Hair line is dedicated to hair care and styling and is the result of Rihanna's innovative vision and her collaboration with a team of in-house global stylists, as well as research and development experts. With nine products designed to adapt to all hair types and textures, the collection embodies the inclusive philosophy of Fenty Beauty, which has always promoted the idea of "Beauty For All." The Fenty Hair line stands out for using the exclusive Replenicore-5 technology, a powerful complex made up of amino acids, proteins, and antioxidants. This clinically tested formula aims to repair, strengthen, hydrate, discipline, and protect the hair. The five main ingredients of Replenicore-5 — Barbados blueberry, upcycled grapefruit extract, hydrolyzed plant protein, green tea extract, and amino acids — are known for their nutritional benefits that promote hair health, keeping hair strong and shiny. Each product in the Fenty Hair line is formulated to restore vitality even to the most damaged hair.
The new Fenty hair products
The Fenty Hair range includes a variety of products, including shampoos, conditioners, repair treatments, and styling gels. Among them, the The Rich One Moisture Repair Shampoo and The Richer One Moisture Repair Deep Conditioner are designed to deeply nourish and hydrate, while the Comeback Kid Instant Damage Repair Treatment provides an immediate solution for damaged hair. For those seeking perfect, long-lasting styling, the Protective Type 5-in-1 Heat Protectant Styler and Homecurl Curl-Defining Cream help protect and define hair without compromising its health. Finally, the Gelly Type Strong Hold Gel and Controlling Type Hair-Thickening Edge Control Gel allow for precise styling, aided by the The Side Stick 3-in-1 Edge Styling Tool. With this new line, Fenty Hair aims to celebrate the beauty and strength of hair in all its forms.