Rose Villain: all about her new beauty line, Good Villain

Rose Villain is ready for anything. Not only is she preparing for the Sanremo Festival, where she will compete with her song Fuorilegge, but she has also just launched her brand-new makeup line, called Good Villain. It’s cruelty-free and comes in adorable pink packaging. One of the most internationally recognized artists on the Italian music scene, named by Forbes as one of the 100 most influential women of 2024, she has decided to embrace her entrepreneurial side with a thoughtful project inspired by her well-known commitment to sustainability and the promotion of ethical, conscious, and high-quality choices.

Good Villain is proudly made in Italy, clean, and vegan, aimed at promoting a concept of clean beauty, featuring natural ingredients, consumer transparency, and environmental awareness. Good Villain isn’t just another makeup brand; it’s a simpler, fresher, and cleaner approach to self-care. An innovative line designed for those who want to enhance their natural beauty without compromising on quality, performance, ethics, or fun.

The products of Good Villain, Rose Villain's makeup line

The first three products of the essential line are now available on the official website in three color variants. They include the lip glow, the perfect hybrid between an ultra-hydrating balm and a gloss, in shades cotton (cool pink nude), desert (neutral brown nude), and see thru (transparent); the moon blush, an ideal fusion of a hydrating cream blush and highlighter, available in sakura (cool baby pink with silver shimmer), rosewood (cocoa rose with metallic pink undertones), and dragon (hot pink with silver shimmer); and finally the overliner, a lip pencil in tones stripped (a bold yet neutral dusty rose), naked (the ultimate rosy nude, chic and never boring, perfect for a no-makeup makeup look for everyday), and uncovered (a cool pink brown, ideal for contouring and adding volume to the lips). The collection is rounded out by the bff, a lip combo connector perfect for keeping lip gloss and pencil seamlessly together.

Each product in the Good Villain line is crafted without harmful or allergenic ingredients, safe for all skin types, including sensitive and acne-prone skin. The brand is committed to using potent and cleanest ingredients available, like oatmeal and aloe in the illuminating blushes or blackcurrant and jojoba in the glossy lip treatments. Rose Villain's brand focuses on creating a makeup collection with skincare benefits, distinguished by the passion behind the project, its ingredients, and above all, its innovative drive. The brand is fully committed to sustainability, working tirelessly to stay at the forefront of technological advancements, using 100% recyclable packaging, recycled paper, and responsibly sourced formulas.