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Glow Recipe enters the world of make-up with Dewy Flush

The Korean brand launches the "cheek serum" that combines makeup and skincare

Glow Recipe enters the world of make-up with Dewy Flush The Korean brand launches the cheek serum that combines makeup and skincare

The line between makeup and skincare is blurred. Consumers are looking for increasingly multifunctional products that streamline their beauty routine while combining high-quality ingredients with a natural aesthetic result, in line with the makeup no makeup trend. Since every question has an answer—or rather, an offer—brands are committed to meeting the needs of potential customers, and to capture the market, they compete with innovative formulas and new cosmetics. In 2023, Rhode introduced its first makeup product, Peptide Lip Tint, a buildable lip tint with a glossy finish that hydrates and plumps. Similarly, Summer Friday achieved viral success with its colorful Lip Butter Balms. Following in the footsteps of these brands, Glow Recipe decided to enter the cosmetic sector with Dewy Flush.

The key ingredients of Dewy Flush by Glow Recipe

Dewy Flush is a tinted cheek serum, featuring a lightweight, buildable formula with a translucent finish. It’s infused with nourishing ingredients: Centella Asiatica, which soothes redness, and 3% niacinamide, a powerful ally in calming and restoring the skin barrier, useful for fighting spots and skin discoloration. Its pigments are coated with jojoba oil, a humectant that acts as a protective layer on the skin, locking in moisture and shielding it from external aggressors without clogging the pores. Not only does it help keep the skin hydrated, soft, and firm, but it also has anti-inflammatory properties. The result is a product that combines skincare and makeup, perfect for anyone seeking a healthy, radiant look without the heaviness of traditional cosmetics.

Don't call it blush: the concept of "flush" according to Glow Recipe

Be careful not to call it a blush. Although it looks like one and is applied to the cheeks to add a touch of color, Glow Recipe’s new product is a flush, a pigmented cheek serum that comes in a pink gel-cream tube and is designed to deliver a natural glow while nourishing the skin. "The natural and subtle pink shade is what people in Korea are absolutely in love with," explained Sarah Lee, co-founder of the brand alongside Christine Chang, about Dewy Flush. "But we had never seen a formula that started from a skincare base."

Glow Recipe Launches Dewy Flush: The New Bestseller in Make-Up No Make-Up

Presented as a new addition to the make-up no make-up category, the product will be available starting February 10 via the Sephora app and February 11 on Sephora.com and Glow Recipe's official website. Want to bet it’ll sell out instantly, becoming Glow Recipe’s next best-seller? A K-beauty brand with over $300 million in revenue (as of 2024)!