Maddie Ziegler is the new face of Replica fragrances by Maison Margiela

Ballerina, actress, and now the face of Replica by Maison Margiela, Maddie Ziegler has been chosen by the brand to represent the upcoming fragrance Never-ending Summer. With her infectious energy and unique style, Maddie perfectly embodies the essence of the Replica line, bringing freshness to the world of beauty.

Who is Maddie Ziegler

Born in 2002, Maddie Ziegler is a leading star of Gen Z, recognized for her brilliant career in dance and her acting performances. She became famous as a dancer and muse for pop star Sia in iconic music videos like Chandelier, captivating audiences with her grace and talent. In addition to dance, she has had successful roles in films such as The Fallout and Fitting In, both critically acclaimed and showcased at prestigious film festivals, including the Sundance Film Festival and the Toronto International Film Festival.

A Busy 2025 Ahead

2025 is shaping up to be a pivotal year for Maddie Ziegler, with her name attached to two highly anticipated thrillers and fantasy films. Ballerina Overdrive and Shiver, both releasing later in the year, have already generated significant buzz among fans. In the former, Ziegler portrays a dancer fighting to survive in a high-stakes situation, while in the latter, she immerses herself in a fantastical and romantic world. Maddie has already received numerous accolades, including the Breakthrough Artist Award from Variety and a NOMFA Award for her outstanding performance in Fitting In, making her one of Hollywood’s most promising young stars.

Maison Margiela Fragrances: Never-ending Summer

The collaboration between Maddie Ziegler and Maison Margiela Fragrances is a perfect match. Her energetic and unique personality fits flawlessly with the Replica fragrance line, which tells emotional and sensory stories. Her first campaign with the brand will be for the launch of Replica Never-ending Summer, a fresh and citrusy fragrance where spritz notes blend with fresh orange and vetiver, evoking the warmth of an endless Italian summer.