Ferragamo Fiamma: when innovation meets heritage (in Florence)

Ferragamo takes us to Florence for Fiamma. In this pleasant alliteration, we discover how - for a luxury fashion house with a deep and ancient family and cultural history - it is essential to merge innovation, symbolized by the new creative direction of Maximilian Davis, with heritage, which we explored at Palazzo Spini Feroni in the heart of the Tuscan capital, during a visit to the Ferragamo Museum. The museum dedicated an exhibition to founder Salvatore, his relationship with family, materials, colors, and cinema stars.

Ferragamo Fiamma, the fashion house’s new fragrance

The union of all these elements is Fiamma, the first women's fragrance developed under this creative direction. A fresh and modern scent that opens a new chapter while staying true to its past. The name of the perfume, for example, evokes the flame that inspires and illuminates women as they embrace and express the best version of themselves, but also one of Salvatore’s daughters, named Fiamma.

The design of the bottle, enhanced by the shine of a golden finish, reflects the essence of luxury and sophistication, reminiscent of Ferragamo shoes, particularly a model with a transparent sole. Furthermore, the cut on the cap evokes the Maison’s dedication to art and tradition, while the engraved initial "F" and the red logo—symbolizing the inner light of the Ferragamo woman—transform this new olfactory experience into a true style statement.

The notes of Ferragamo Fiamma: white pear, gardenia, and amber

Created in collaboration with Clement Gavarry, senior perfumer at Firmenich, Fiamma orchestrates a sensory symphony of floral and woody notes, capturing the bold and sophisticated spirit of the Florentine brand. The unique combination of soft and seductive notes celebrates the beauty of nature, opening with the inviting sweetness of white pear, blended with amber and spicy accents, while the vibrancy of gardenia creates a creamy and lush heart. In line with Ferragamo’s commitment to sustainability, the fragrance is made with over 80% biodegradable ingredients. Additionally, the 100ml version is designed to be refillable, reducing waste.

The campaign featuring Karolina Spakowski