Fred Perry presents the new capsule collection with Akane Utsunomiya
5 cult items of the brand revisited by the Japanese designer
December 2nd, 2020
Following the success of last winter's project, Fred Perry works with Akane Utsunomiya for the third time. Akane Hasui, who founded the Japanese eponymous womenswear brand in 2009, plays with Fred Perry's classic sportswear, revisiting them with details inspired by English tradition. The result is a mini capsule consisting of 5 very special pieces, characterized by a game of patterns, prints, proportions, textures and a palette that combines black, the ultimate subcultures color, with bright shades such as orange or green.
The most interesting piece of the proposal is definitely the polo shirt. Starting from the characteristic ribbed top of her collections, Akane turns the garment which has always been the symbol of the brand founded in 1952 by former tennis player Perry into a ribbed, fully knitted top with colored stripes and a ribbed texture. The stylistic codes of the Japanese designer are also evident in the track jacket: Korean-style high collar and sleeve pocket. While the use of the Argyle pattern in knitwear is a tribute to British aesthetics. The collection is completed by the tennis skirt, a real must-have made special by asymmetrical pleats and a ribbed waist.
The capsule is the subject of a campaign photographed by Ittetsu Matsuoka in Tokyo's Komazawa Olympic Park, where Akane grew up, and is available in the official Fred Perry stores and online.