Miu Miu celebrates Chinese New Year with the "Always New, Always Miu" campaign

February 12 is the Chinese New Year. The former Celestial Empire celebrates the Year of the Ox and, according to the horoscope, greets the arrival of 2021 which will be full of prosperity and redemption from difficult times. This wish inviting to look to the future with hope, positivity and courage is the same mood embodied by Always New, Always Miu, Miu Miu's new campaign. 

Actress Qiu Tan, teen idol Yifan Zhang, along with models Gu Xue and Yuru Zhang, make their debut as the faces of the brand wearing a mix of tailored pieces, sportswear and college style. Sweatshirts, wool crop sweaters, leather jackets, shorts, miniskirts and tops emblazoned with "Miu Miu Club" are spiced up with accessories. The Miu Belle and the Mini bag with their matelassé texture, the sneakers embellished with jewel details, the glittery slingbacks and the sparkling crystal necklaces give the looks a touch of femininity and irresistible exuberance.

If you too want to celebrate Chinese New Year with the unique Miu Miu style, find the Always New, Always Miu campaign items at the brand's stores and on the website.