Freeda presents the Freeda Undies project

Freeda keeps on sharing stories of real women, like those who are part of its community of more than 8 million people and who inspire the new generations, but this time it doesn't do it with words, but with fashion. During the pandemic was born the project Freeda Undies, a limited edition collection of underwear, easy, eco-friendly and colorful.

Our body, with scars, stretch marks and fat, is the mirror of our history, of the women we are. The collection is a small way to celebrate it to the cry of "Have fun in your skin!".

During this last year we have been faced with a different situation and the search for a new intimacy, but we have not lost the desire to have fun and feel good in our skin. - you can read on Freeda's IG account - We want to celebrate all this: the uniqueness, the beauty of bodies and that feeling of happiness and lightness that we felt every time we danced in our underwear around the home. 

The proposal includes three pieces, all in jersey, with cotton gusset and elastic made with recycled plastic threads: two models of briefs, panties and thongs and a model of bralette. The colors are vibrant and perfect for summer: Light Blue Morning, Orange Sunset, Violet Sunrise and Yellow Midday. 

The Freeda Undies collection is available online and 10% of the proceeds will be donated to Pangea Onlus Foundation, an organization that creates support programs for women in complex social situations and their families.