5 trends for a "hot bride summer"
The wedding season is back: from the Bridgerton-inspired regencycore style to mini dresses and accessories
G-Club
June 7th, 2021
June 7th, 2021
Stop weddings via Zoom. The desire to declare one's love in front of an audience in flesh and blood returns, albeit with a very small number of guests. And even if an all-night party, with an infinite array of happy and singing friends, is still not allowed, certainly there is the desire to arrive in the company of loved ones until the cutting of the cake and the launch of the bouquet. So the bride returns to dream of an important dress, certainly still far from the Meghan Markle aftermath and the very important volumes, in Disney style.
Online searches for wedding dresses speak for themselves. Even purchases on e-stores have quadrupled compared to last year. According to data analyzed by Lyst, there is a desire for bold dresses and eclectic details. You are not surprised by the choice of contemporary labels. Names like Khaite and Retrofête are respectively searched for 63% and 27% on an annual study, while Simone Rocha's wedding accessories are among the most in demand so far. And convict for Christopher John Rogers - whose demand has increased 42% since the beginning of the year - was his overstitched cotton and twill maxi dress that generated over 5,000 page views since his launch. To make your life easier, here are the 5 trends to follow to be a bride at the time of the pandemic, but one of the memorable ones.
Regency style
Bridgerton has revolutionized our lives, making us want to draw from the past. The dresses with an empire waist, puffed shoulders and, on request, a sparkling detail, are the most popular among future brides. The bustier is also very popular, to be paired with a fully regency-style skirt.
Mini dress
It had a 170% increase since last January. Maybe it is because there is a desire for practicality, or the possibility of recycling the dress for a future occasion. Or because there is no desire to wear a dress to go to a dance that never would like to end.
Pants
According to Lyst, there has been a great demand: from printed models (+ 43%), to embellished ones (+ 37%), to those with pleats (+ 31%), the more casual bride prefers a suit or, why no, a jumpsuit.
And then the accessory
The desire for a nice pair of high heels is back. And with over 18,000 monthly searches, there are Amina Muaddi's crystal slingback pumps. Then there is the inevitable face masks for her, which have generated a total of over 30,000 monthly searches. Couples "engagement watches" are unexpectedly fashionable, with a request of 42%. And to complete the look, there is no shortage of gloves to match the wedding dress, as Bridgerton's Daphne well teaches.
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Recycled love
Sustainability is now part of our lives and online searches for bridal looks confirm this: keywords related to the world of sustainability (such as organic, recycled, upcycled, eco-friendly) in recent months have grown by 193% in searches , and the demand for pre-owned and second hand wedding dresses is also growing strongly. Why not look for your dream wedding dress, accessory or jewel for the special day on Vestiaire Collective?
