The first Pride collection by Savage X Fenty
Rihanna celebrates Pride Month with sexy and inclusive underwear selection
June 1st, 2021
Quil Lemons
Right in time for Pride Month, Rihanna presents a collection that celebrates individuality and diversity.
"Pride is all about appreciating your authentic self. - Explained the singer in a press release - I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans."
Wearing Savage X Fenty's sexy underwear, 60 pieces in green, orange and purple that consist of boxers, bras, crop tops, smoking jackets and accessories, is an inclusive cast. Among the stars of the campaign shot by Quil Lemons are models Jazzmyne Robbins and Jazzelle Zanaughtti, Dexter Mayfield and former contestant of The RuPaul's Drag Race Gigi Goode, who told Vogue UK about the collaboration with Riri's brand:
"I never would have imagined that modelling lingerie would be something that I could do. Being part of the Savage X Fenty Pride campaign shows that there are so many different types of people - And then she added - There’s a kid out there in the middle of nowhere that will see this campaign and feel seen."
Savage X Fenty's first Pride collection is already available online in a wide range of sizes. Proceeds from sales will help five organizations focused on LGBTQIA+ wellness, including GLAAD, The Audre Lorde Project, The Caribbean Equality Project, INC, TransLatin@ Coalition and Trans Wellness Center.