The most inspiring campaigns for Fall/Winter 2021-22

No daring concepts, complex or emotionally powerful images. The campaigns for autumn-winter 2021 are all based on a common mood that is direct, simple and puts clothes in the foreground. Brands opt for scenarios that evoke their heritage and history, such as the Palazzo della Civiltà Italiana for Fendi or the beaches of Normandy for Louis Vuitton. Even in the world of fashion there is a desire for a return to normality, luxurious, but quiet, familiar, such as that evoked by Marine Serre or Jil Sander who entrusted its campaign to the famous photographer Joel Meyerowitz. More complex is the narrative chosen by Prada that tries to tell feelings, sense of protection and exposure through a series of different images.

Here are the 10 most interesting FW21 campaigns released so far.

Prada

Photographer: David Sims

Models: Eden Huang, Hallie Hummer 

Tactile feelings, corporeity, the tangible and the concrete were the inspiration for the FW21 collection by Miuccia Prada and Raf Simons, a series of garments with an evocative power, designed to wrap around the body and be touched. David Sims’ shots for Feels like Prada share the same mood, evoking sensory and emotional connotations through a series of images alternating the new creations of the Milanese brand with everyday items and which, combined, tell many different stories.

Chanel

Photographer: Inez & Vinoodh

Models: Louise De Chevigny, Mica Argañaraz, Rianne Van Rompaey e Vivienne Rohner

Chanel and Inez & Vinoodh take us to the snow-covered mountains with Mica Argañaraz and the other models who pose while relaxing inside a chalet or on snow-covered paths.  As well as the evocative views, the attention is captured by the après-ski outfits featured in the autumn-winter collection, which includes matelassé leather ski overalls, tweed coats matched with crop tops and skirts, Norwegian knitwear, down jackets, warm fur boots, pearls, glittering details and the iconic quilted bags with golden chains.

Fendi

Photographer: Craig McDean

Models: He Cong, Rianne Van Rompaey, Tianna St. Louis

The elegance of the first Fendi prêt-à-porter collection by Kim Jones is the same that we find in the FW21 campaign. In Craig McDean’ shots, the views of the Palazzo della Civiltà Italiana, its endless arches and statues, enhance the silhouettes and neutral tones of the tailored suits, outerwear, long coats with bangs, delicate silk shirts, but also the bags of the season such as the Peekaboo and the new Fendi First.

Jil Sander

Photographer: Joel Meyerowitz

Models: Marte Mei van Haaster e Malick Bodian

Photographer Joel Meyerowitz, famous for his innovative and sculptural approach to light and color, captures Jil Sander's collection choosing Tuscany, the region where he lives and where the brand's creative directors Lucie and Luke Meier also lived when they first met. The result is almost cinematic images, full of references to Renaissance paintings, in which the finest pieces for fall-winter are placed in everyday contexts ranging from dimly lit gas stations to sunny store windows. This campaign is the latest part of an ongoing collaborative project that will be completed with the release of a book and involves photographers Anders Edström, Olivier Kervern, Chris Rhodes, Lina Scheynius and Mario Sorrenti, among others.

Dior

Photographer: Elizaveta Porodina

Models: Sofia Steinberg, Sade van der Hoeven, Essoye Mombot, Maryel Uchida

Dior and photographer Elizaveta Porodina explore the dark side of the world of fairy tales to provide the perfect backdrop for the long gowns, cabans, blazers and pleated skirts which revisit in a contemporary luxury style the looks of Little Red Riding Hood, Cinderella or Beauty and the Beast. The protagonists remain, revisited with Cannage patterns and leopard prints, the Maison’s iconic garments such as the Bar jacket or the Lady Dior and Dior Book Tote bags.

Salvatore Ferragamo

Fotografo: Vito Fernicola / Wim Wenders

Models: Gaia Girace, Felix Sandman, Kayako Higuchi, Tak Bengana, Amar Akway, Yeop Kim

Following its collaboration with Luca Guadagnino in the previous season, Salvatore Ferragamo commissions its FW21 campaign to the cinema icon Wim Wenders, who directs A Future Together, a short sci-fi movie whose main protagonist is the Italian actress Gaia Girace. In this sort of futuristic set, the girl falls in love with a charming and shy man played by Swedish musician and model Felix Sandman. The video is accompanied by a portfolio of images by Vito Fernicola. 

Louis Vuitton

Photographer: Nicolas Ghesquière

Models: Clementine Balcaen, Ida Heiner, Jade Nguyen, Mona Tougaard.

Louis Vuitton celebrates Maison’ signature Spirit of Travel by setting its FW21 campaign on the beaches of Normandy. Here, creative director Nicolas Ghesquière has portrayed Mona Tougaard and the other models wearing garments designed for fall-winter that combine inspirations from Greco-Roman times with 20th century design and Fornasetti’s illustrations.

Marine Serre

Photographer: Louis Baquiast 

Models: Sofya Chalaguina, Elena Chalaguin, Kristina De Coninck, Tatsuya Kitayama & Nina Kitayama, Kim Peers, Mathieu & Anton Vandekerckhove, Linus Strecker, Wolf Vandekerckhove, Chloe Winkel, Mouhameth Ndiaye, Mewil & Axel Winkel, Tanguy & Alain Poujol, Sofya Chalaguina, Amalia Vairelli, Melchior Massin

Marine Serre’s campaign pays tribute to all those who feel lost in a world of isolation during the pandemic, and takes her eco-futuristic fashion and garments from the FW21 collection to the countryside, to everyday settings such as farmsteads, playgrounds, squares and stores.