Cartier celebrates love in new video campaign "LOVE IS ALL"

Cartier brought together friends of the Maison to celebrate universal, timeless love and cultural and artistic diversity in its new "LOVE IS ALL" campaign.

It’s part of the Cartier philosophy to believe that we are stronger and more authentic together. - Said Arnaud Carrez, Senior Vice President, Chief Marketing Officer of the brand -and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. 

The result is a choral cast of twelve artists who embody the mood of joy and generosity which defines the holiday season and includes Lily Collins, Willow Smith, Mariacarla Boscono, Monica Bellucci, Maisie Williams, Troye Sivan, Mélanie Laurent, Ella Balinska, Annabelle Wallis, Jackson Wang, Khatia Buniatishvili and Golshifteh Farahani. 

Directed by young British director and fashion photographer Charlotte Wales, Lily, Willow, Monica and the rest of the cast move to the beat of Roger Glover and Ronnie James Dio's 70's pop hit Everybody's Got to Live Together, sharing a universal message of joy and love that smacks of family (in all its many beautiful forms), Christmas tree, colored lights and hugs.