New Balance x Miu Miu opens doors to a new elegance

Everything speaks of reinterpretation of codes in recent times for Miuccia Prada. After a Spring Summer 2022 collection that reviews the edges of the classic office is the turn of the 1980’s New Balance 574 to experience a process of evolution under the creative direction of Miumiu. The raw edges of the shoe had already hit the catwalk emphasizing the deconstruction of an iconic shoe and with a consolidated heritage, which recall the storytelling of the brand son of Prada addressed to a new elegance out of the box.

In the campaign taken by Tyron Lebon, the movement and dynamism are underlined by the continuous shifts of focus of the camera that follows the model Alix Bouthors, the singer-songwriter Liv. and actress Mame Bineta Sane, in a series of photo collages that form a triptych and lo-fi short films, in a campaign that reflects the soul of girls Miu Miu and the clothes in which they live. Once again, the cast represents the brand’s interdisciplinary identity and the strong individuality of its muses.

Made in Italy with innovative materials, the collaborative model of the iconic sneaker takes the colors and aesthetic codes of Miumiu, with khaki shades, white and blue as a background to the coexistence of the two logos impact for the consumer today on the tongue. New Balance with its sporting background become lifestyle and Miumiu with its allure of rebel luxury blend into a fashion aesthetic and addressed to the cool functionality that distinguishes the public of both brands. In the reinterpretation of a shoe designed to accompany the body in athletic situations that becomes a statement to show off in the outfits for leisure and office, Miumiu demonstrates the will to evolve even towards a more practical world and away from the luxury of the ballet flats in beaten calfskin or the charm of the boots in mountain fur.