Kim Kardashian introduces SKIMS Swim

"You've asked, we've listened." With these words Kim Kardashian announced the arrival on Friday 18 March of SKIMS Swim, the shapewear brand's first swimwear line. Following the example of her younger sister Kylie Jenner who launched Kylie Swim last year (widely criticized on social media for the low quality of the products), Kim posted a series of shots of herself on the beach and in the middle of the ocean wearing some of the 19 styles in the collection. 

"I know our customers have been wanting this from us for such a long time. We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe – both for in and out of the water. There is truly something here for everyone – whether you prefer a more covered up style or like something more revealing, the collection is designed to be layered and built upon."

In the few years since its launch, the Kardashian brand has recorded excellent results, reaching a valuation of $3.2 billion, achieved through continuous sell-outs and prestigious collaborations including Fendi and the US women's team who wore the shapewear at the last Olympics. Kim points out that the demand for the swimwear line came directly from SKIMS customers, as does Jens Grede, the brand's co-founder, who commented on the new products:

"It was essential that the launch of such a highly anticipated category resonated with our customers in the ways they expect, with a focus on fit, comfort and versatility. Like with other categories we have launched, such as Lounge, our blueprint for success is heavily dictated by listening to our customer beforehand – we know at this stage what they want from SKIMS Swim, and our goal is to exceed their expectations."

From the images we can see that the style remains the same basic glamour focused on "fit, comfort and versatility" that has distinguished SKIMS since its debut in 2019. There are bikinis with long laces that can be woven around the body, one-piece swimming costumes with cut-out details, shorts, skimpy briefs, cropped tops, catsuits and sarongs. All come in light blue, shades of brown, black, nude and are available in a wide range of sizes from XXS to 4X. 

The first SKIMS Swim drop is scheduled for 18 March on the brand's website. Prices range from $32 to $108.