"La Grotta Azzurra" di Pucci racconta la dolce vita

Pucci's new journey starts where it all began: in the splendid setting of Capri, where the Florentine maison opened its first store in 1951, creative director Camille Miceli debuted her first collection "La Grotta Azzurra", a drop that reworks the brand's heritage with colors, fabrics, lightness, shapes and 100% Italian verve that evolves into the contemporary. A new beginning corresponds to a new vocabulary that embraces the founding symbols of the brand: the names of the characteristic patterns become Geometric, Pinwheels, Marble, Iris, Pheasant, Rhombus, Dahlia or Fish and are manifested on colorful scarves both upcycled in patchwork style and all-over to cover new proportions and sizes of accessories, all denoted by the imperfection of craftsmanship.

The collection has a timeless spirit, still tied to those 50's on the Coast while remaining current and versatile: the new signature logo echoes the aesthetics of the "Capri Sport" signature launched in 1953 sealing the harmonious link between past and future in continuous evolution and appears on garments from the genderless line, designed to be "see-now buy-now" cross-seasonal, presented with monthly drops available online or in boutiques.

The aesthetics of a colorful Dolce Vita appears vividly in every piece of the collection, between sophisticated simplicity and playful elegance. Extra-long kaftans and shorts, kimonos, foulard miniskirts and pants embrace the body with soft fabrics such as cotton voile, silk mousseline and terrycloth, ideal for playing with the sea breeze and the heat of the beach, the perfect place to show off a selection of accessories including tote-bags, flip-flops and high wedge sandals. The same lightness also invades more structured garments less echoing summer, composed in silk twill like quilted sweaters and friulanas, embodying a concept of total relaxation, celebrated by the home entertainment collection in which backgammon sets, beach cushions and playing cards become part of Pucci's new mood.

The know-how of Camille Miceli, who had built her reputation designing bijoux, jewelry and accessories for the likes of Dior, Vuitton or Chanel, proves capable of leading the brand's soul towards a future that remains connected to a concept of everyday luxury, made of lightheartedness and joie-de-vivre.