Rosalía is the new face of Acne Studios

Rosalía transforms herself into a historical and trans-temporal muse for Acne Studios' new campaign. In front of the lens of Dutch artist Paul Kooiker, the singer, currently touring around the world with her third studio album Motomami, wears the most emblematic garments from the Scandinavian brand's fall/winter 2022 collection, all characterized by experimental materiality that is expressed in the fabrications and new interpretations of denim, jersey and leather garments. The favorites of the talented Catalan who loves Acne Studios for the way it takes care of fabrics, colors, and textures in a flawless and fresh way? The jersey boots and sunglasses. 

In Kooiker's shots Ms. Motomami is immortalized in a series of intimate, static and moving images that represent the perfect marriage between the star's bold style and the collage of different ideas and feelings in Jonny Johansson's new creations. For the designer, Rosalía is the perfect face of the brand because of her unique ability to transform herself through time, history, and culture while remaining extremely contemporary; while, for her part, the artist says she is excited about the collaboration, "When I pose for a photographer, I always try to be myself but also try to channel an energy. What appealed to me the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures could have been taken when photography was invented. But, at the same time, he transmits a freshness of the moment. His pictures are badass." 

The FW22 collection, which Rosalía says features a mix of boldness and elegance, is available in Acne Studios stores worldwide and online at acnestudios.com.