Gucci creates jobs for women victims of violence
Inaugurating a pilot project to support female empowerment in collaboration with the Artemisia association
October 24th, 2022
Gucci is one of the companies most concretely committed to the global fight for gender equality. Internally, it does so by ensuring full gender representation and pay equity at all levels, with constant monitoring through ad hoc tools such as the Gender Balance Sheet; while externally, it does so through Chime for Change, Gucci's global campaign that unites people around the world in the fight against gender equality and expression, as well as through collaborations to promote an inclusive culture. Remember when, in conjunction with the overturning of the Roe vs. Wade ruling, it supported the right to abortion by providing travel reimbursement to any American employee who needed access to healthcare not available in their state? The Maison's next initiative involves the Associazione pelle recuperata italiana (Aspri) and the Florentine anti-violence center Artemisia and provides women victims of violence with professional training in leather goods.
The pilot project will begin with a course for five people held in Scandicci, the headquarters of Gucci's parent company and leather goods factory, as Elena Baragli, Artemisia's president, explains, after emphasising that work, which women victims of violence often lose because they have to hide or because of their abuser's stalkinge, is fundamental both economically and in terms of regaining their identity: "We will start on 5 January with the selection of women who can undertake an apprenticeship because to do so, one must have overcome the most devastating aspects of violence, including through the psychotherapy that we organise". The latest path undertaken by Gucci to concretely contribute to women's independence and empowerment wants to unite social commitment and the circular economy initiative, Gucci-Up, for the recovery and creative reuse of waste materials, but above all, as Antonella Centra, Gucci's Executive Vice President General Counsel, Corporate Affairs & Sustainability, explains, it wants to stand by women victims of violence "to support them in resuming a path of autonomy, restoring their dignity and autonomy through training and job placement where companies act as a connector".