Is aging in fashion now?

There has been a lot of talk last week about aging and its value in the world of entertainment and image, and perhaps it seems that something within the vampire-focused beauty industry is changing. If Julia Fox wore a glam granny on the red carpet of the CFDA Awards, Jennifer Aniston became a Y2K doll for Allure while still telling of her strenuous missed pregnancies, and finally Kim Kardashian posed for the cover of 032C in a natural way and seemingly far removed from the classic plastic, barbie, Kardashian aesthetic, perhaps the assumption is true. Fashion and entertainment have always demonized aging, forgotten characters for change due to the uncontrollable passage of time, and to think that the word inclusiveness also looks at aging with kinder eyes is comforting for the future to come. 

Julia Fox was a conversation opener at the CFDA Awards, where she wore a cut-out and revealing outfit paired with a beauty look with gray lacquered hair. The actress said in an interview that gray hair is "an ode to aging," and that her granny glam complete with bleached brows was a choice made with hairstylist Matt Benns and make-up artist Julian Stroller pondered on her mood of the moment that of "accepting aging." In a TikTok video, Fox then went on to talk about age and changing desires, recounting that the era of begging for attention and being seen as attractive in the eyes of men is over for her, a fact that has become irrelevant to her after a career that sexualized her early on. With the detachment typical of someone who has been able to catalyze attention to herself within a year and who expresses herself in real performances at every red carpet, Fox brought to light a fundamental point about aging and otherwise: if you can't stop it, why fight it? After all, there are more thrilling things than making yourself wanted and fighting something you can't change.

Then, on the cover of Allure a Jennifer Aniston in Y2K mode makes the internet stop breathing with the editorial accompanied by the interview titled "Jennifer Has Nothing to Hide." The styling goes all out for her body, playing with hyper-desirable items such as the micro-bikini from Chanel's Spring 1996 that paired with the Gucci by Tom Ford logo thong from Spring 1997 and the actress's very long hair tell a story of a diva who will forever remain as young as she was when she played Rachel. Aging here is told by the images in a subtle but powerful way by Jennifer's words, who in the interview tells of her problems with insecurity caused by the media overexposure of her missed pregnancies and her relationship with her body: "I feel better today, better than I ever felt in my twenties or thirties or forties. We should have stopped before we said bad things to ourselves. "It's good to know that one day you'll be 65 and you'll think you looked great at 53." Such a sentence remonstrates that it is the perception of aging is not within the individual, but predominantly external, and that Jennifer Aniston will continue to be the same in a few years, sending a heartening message.

Last but not least, Kim Kardashian for 032 C is far from the glossy, plastic aesthetic she is wont to adopt in her shoots, looking, for the first time in her work, like a 40-year-old woman who is not afraid to show herself au natural without extreme retouching. Berlin magazine chronicles a Kim who escapes Hollywood and wears a miniature se on her arm, a reflection of the public image she has created over the years and with which she continues to converse to scale her business beyond fashion and beauty, landing in finance and philanthropy. The aesthetic approach that transcends obsession with youthfulness is liberating, an achievement achieved and brought to exasperation perhaps by the bleached brows trend that normalizes bleached eyebrows and hair, like Kim's for example. Despite this, to date very few mature models are still featured in fashion shoots and on the catwalks, but still more than when Joan Didion starred in Céline's 2015 campaign shot by Juergen Teller. 

To date, very few mature models are featured in fashion shoots and on runways, more and more since Joan Didion starred in Céline's 2015 campaign shot by Juergen Teller. The best-known faces today are those of Jane Fonda and Tippi Hendren in international showbiz, while the faces with a few more Italian years riding the campaigns already since 2017 are those of @sciuraglam, recently protagonists of The Attico Sant Ambroeus campaign, the collaboration between Gilda Ambrosio's brand and Giorgia Tordini dedicated to Milan and traditional pastry in which Italian values related to the holiday season coexist with an extremely current twist. Despite everything, the fashion and entertainment industry still remains quite guilty of agei-sm, a term that encompasses all the stereotypes, prejudices and discriminations applied on the basis of age, which can happen with anyone, starting with zetas towards millennials and vice versa, but that often happens with respect to people who mature, because the fear of what one does not understand is as always stronger than the desire one has to understand.