Jimmy Choo and Timberland's new collaboration is a tribute to NYC

Cosmopolitan, vibrant, gritty, glamorous and always cool. New York is the inspiration behind the new collection created by Jimmy Choo and Timberland, who are back to join forces after their successful 2020 project. This time, however, they decided to do something even more special, and for that they turned to Harlem's Fashion Row, a local agency that provides opportunities for young emerging Black and Latinx creatives, and introduced them to New York designer Shanel Campbell, known for her work exploring the Black Experience in America.

"Working with Harlem’s Fashion Row and Shanel Campbell brought a new dimension to the collaboration. Shanel infused the collection with her authentic New York creative lens, a true New Yorker living and breathing the heartbeat of this vibrant city. This collaboration celebrates urban glamour, the resilience and eclecticism of the city’s dynamic community, a tribute to the ultimate New York City staple, Timberland boots." 

Said Sandra Choi, creative director of Jimmy Choo, creator of the seven men's and women's styles that make up the capsule collection along with Campbell, who, on the other hand, emphasizes how much the Big Apple inspired each shoe and in particular Timberland's iconic Original Yellow Boot:

"Collaborating with these two brands was one of the most interesting things I’ve ever done. I was constantly asking myself, what does it look like when the two worlds of Jimmy Choo and Timberland collide? It was an amazing experience collaborating with another woman in a creative director role. It was also so inspiring because it’s like looking into the future that I want to have one day. I'm super excited to see New Yorkers wearing this collection, I feed off the vibe and energy of the city. Undoubtedly my main source of inspiration is the people of New York, from the people riding on the transportation to the business people on Wall Street-they shape everything I create." 

The result of their creative brainstorming are seven eye-catching shoes designed to ensure the wow effect for the wearer, giving a touch of glam, a piece of New York allure to the outfit. They include two shocking pink velvet boots finished with transparent soles; two nubuck boots with graffiti-inspired Jimmy Choo logos; a black boot with a collar embellished with Swarovski crystals; and a knee-high black boot with a removable leather harness that easily converts into the classic 6-inch silhouette. The piece from this collaboration destined to enter the wishlist? A limited edition heeled version of the iconic Timberland boot entirely covered in Swarovski crystals, available exclusively at Jimmy Choo.

The Jimmy Choo x Timberland collaboration, launched with an ad campaign shot on a New York City rooftop with local talent such as musician and actress Justine Sykes and rapper and producer Pi'erre Bourne, is available for purchase online, at Jimmy Choo boutiques, Timberland stores, and select retailers.