The seductive glamour of "Midnight," the new capsule from IRO
A collection designed for a bold woman who knows what she wants and how to shine
G-Club
November 15th, 2024
November 15th, 2024
The time of year is approaching when we all wish we had a magic wand to transform our cozy daytime outfits into glamorous looks to flaunt in the evening and at special events. For many of us, the coming weeks will be filled with social commitments, dinners, gift exchanges, romantic dates, parties, and perhaps, for the luckiest ones, trips to faraway places. It sounds wonderful, but there’s one recurring question we all ask ourselves as we stare into our closets, browsing through boring sweatshirts, worn-out sweaters, and the same old jeans: "What should I wear?" IRO comes to our rescue, offering the perfect answer to this eternal dilemma with a capsule collection designed to dress up our festivities, from Christmas to New Year’s and beyond.
The Midnight capsule consists of four looks, ranging from evening and cocktail dresses to shiny tweed sets. Among the standout pieces are garments with figure-hugging silhouettes and plunging necklines, fur jackets, sequined blouses, mesh dresses, tweed and leather shorts, meant to be paired with tall suede boots or high-heeled sandals, complemented by cropped jackets or pearlescent tops. The collection also includes a bold asymmetric leather dress. The must-have item for New Year’s Eve to shine at the most exclusive parties is a bodycon knit dress, featuring delicate draping and a deep neckline adorned with Swarovski crystals. The collection is available in black, gold, and silver, with luxurious materials, sheer fabrics, and daring cut-outs creating an intriguing play of light and shadow.
Since its founding in 2005 by brothers Laurent and Arik Bitton, the French brand has envisioned its clothing for women always on the move—hyperactive, independent, fearless, and limitless, who know what they want and wear it whenever they choose. The inspiration? A bold mix of vintage New York rock, Parisian romance, and a touch of Tokyo madness. The result is a collection of fresh, refined, and contemporary pieces, just like those found in the Midnight capsule.
