Pocca, we present you the brand of bags by Natasha Law

Natasha Law has always had a great fascination for bags. Since her time working as a designer for Italian fashion houses (one of them being Giorgio Armani), this passion, along with much research, led her to start designing, dreaming, and handcrafting bags for her events, exploring different shapes and sizes in search of the perfect container for her personal belongings. This is how Pocca was born.

Pocca, the origin of Natasha Law's brand

The brand's name comes from the etymology of the English word pocket. The choice is clear, evoking a small, personal, exquisitely feminine, almost hidden world. Like a pocket, every bag is carefully designed to hold the essential yet everyday elements of an entire life, carrying with it a sense of deeply personal identity and, at the same time, a universal story.

The Ditty bag is Pocca's first creation, the result of research, material innovation, and all-Italian craftsmanship, specifically from Florence. Originally made by sailors in canvas to store essential items, Pocca reinvents the Ditty design with a modern approach and scuba materials, a custom neoprene that is water-resistant and adapts to its contents without losing shape. Perfect for the city, the beach, or any occasion.

The multifunctionality of the Ditty bag in the founder's words

The Ditty is a multifunctional bag that can be worn in different ways: crossbody, over the shoulder, or as a small accessory with two handles – leaving room for creativity! "Having grown up watching my father – a third-generation British shoe designer – collaborate with Italian manufacturers, I developed a deep admiration for their unparalleled craftsmanship and passion. It is central to Pocca's ethos to celebrate the skill of Italian artisans. From our custom high-tech scuba fabric to custom metallic finishes, every detail of our bags reflects not only a research journey but also the relationships built between the brand and local artisans."