Is Rihanna about to launch a baby line?

Ever since famous photographer Miles Diggs' shots of A$AP Rocky and Rihanna walking hand in hand under Riverside Drive appeared online, he with a smile on his face, she with her baby bump in full view, the whole world has gone crazy. Fans and onlookers are wondering whether the color of the Chanel duvet means that a baby girl is on the way, or whether Gigi Hadid's "three angels" comment on another shot of the singer alone, probably in the bathroom at home, is a reference to twins. On the other hand, there are also those who wonder if the pregnancy will further slow down the release of a new album (it's been about five years since the last one), while others are ready to swear that Riri is about to launch a baby line with Fenty or Fenty Beauty or underwear for pregnant women or dedicated to post-partum with Savage x Fenty.

The biggest advocates of this theory point out that back in 2018, the star chose to showcase pregnant models during the Savage x Fenty fashion show, an example, not only of the great inclusivity of the garments but also anticipating a possible area of development for the lingerie line. Whether it happens or not, the only thing that is certain is that the baby world seems to be the latest extension trend for celebrity brands. Think about it. What was Chiara Ferragni's first move while expecting and celebrating the birth of Victoria? And what was Kylie Jenner's first move now that she is about to become a mother for the second time? The answer is simple: to add baby and children's products to their own brands, little dresses for the Italian influencer and shampoo, conditioner, shower gel and other skincare items for the youngest of the Kardashian-Jenner clan. Chiara and Kylie are just the latest in a list of actresses, models, singers and influencers who, with the arrival of motherhood and dissatisfied with the range of nappies, baby clothes and various accessories for looking after their babies, have decided to throw themselves into the attractive and as yet unsaturated baby & kids business. 

The pioneer was definitely Jessica Alba with Honest Beauty, her company, by now a billionaire colossus, which deals with strictly green, eco-sustainable cleaning products for the home, for children and make-up. It seems that the idea came to her when she noticed a simple nappy rash on her daughters, and so, not finding any she liked on sale, she created her own perfect ones. Yes, because, although one may doubt it, the products developed by celebrity brands in recent years are in most cases valid, inclusive, sustainable, perhaps vegan and not just cute. And they have to be, as fans and consumers are increasingly demanding. After Alba, came Jessica Biel with Kinderfarms; Katy Perry con Katy Perry with Collections Kids Shoes; Hello Bello by Kristen Bell and Dax Shepard; Little Co. by Lauren Conrad and many more. How soon could we add Fenty Baby to the list?