Taylor Swift's triumph

Since picking up a guitar for the first time at the age of 12, Taylor Swift has never stopped. In little more than a decade, always hovering between America's Sweetheart and marketing war machine, she has carved out a place for herself in planetary pop, going from awkward Pennsylvania teenager to country hopeful to one of the most powerful celebrities on the planet. Everything this 33-year-old with a lean physique and blonde bangs touches turns to gold, thanks to over 230 million followers on Instagram and, most importantly, the blind devotion of her fans, the Swifties. The confirmation? The success of the re-recordings, the worldwide tour (Eras Tour), and the documentary dedicated to the venture, which has grossed over 250 million worldwide.

Taylor Swift: Private Life

While she travels the world and works on her music (fans eagerly await the release of Reputation Taylor's Version), her love life is sailing smoothly. After ending her long and very private love affair with British actor Joe Alwyn, and a brief but intense romance with 1975's frontman Matty Healy, she now seems to have found her happiness alongside football player Travis Kelce.

Midnights

When, at midnight between Thursday 20 and Friday 21 October, the last original album called Midnights, which encompasses the stories of 13 sleepless nights, one for each track on the album, that occurred in the singer's life, was released on Spotify, it scrapped the platform due to too many requests to listen to it and established itself as the most downloaded album on Spotify in the twenty-four hours following its release. As if that wasn't enough, Taylor continued to surprise fans with the deluxe edition Midnights (3am Edition) containing seven more previously unreleased songs, which allowed the star to break into the top 100 by occupying all ten positions on the Billboard chart. Swift was the first artist to achieve this in the 64-year history of the world's most famous music ranking. There is no doubt that Taylor Swift never misses a beat and can be said to be the most powerful female artist in the world of pop right now. More than Beyoncé. More than Lady Gaga or Dua Lipa.

Controversies and collaborations

Nothing can stop her or dent her popularity. Not even the controversy surrounding the Anti-hero video. In one scene, the singer doubles up and watches herself weigh herself on a scale on which the word "fat" appears. Accusations of fatphobia followed, which were promptly quelled by the deletion of the offending shot. Video was corrected and the controversy closed. If the Anti-hero video was much criticized, far more successful was the Bejeweled video in which Taylor plays the role of a modern Cinderella with the help of a star-studded cast including Laura Dern, the HAIM sisters, Dita Von Tees, Jack Antonoff and Pat Mcgrath. Mcgrath not only made a cameo, as the queen, in the video, but she curated the beauty look, playing with make-up to achieve a bling-bling effect perfect for the upcoming holidays. "It really was a celebration. A celebration of all that is Taylor, but also a celebration of beauty, of daring, of having fun, of being bejeweled, sparkly and glittery. It was really an explosion of all the joy". Said Mcgrath, who for the occasion used LiquiLust Legendary Wear Matte Lipstick in Elson 4 on the singer's lips and eyeshadows from the Mothership X: Moonlit Seduction Palette and Mothership IV: Decadence Palette, along with onyx eyeliners from her line. From today, however, replicating those looks will be easier because Pat McGrath has taken inspiration from Bejeweled to launch a new makeup line called Taylor-Made that includes a starter kit, a lip kit and an eye kit.

The tour, Time and Milan

Swift kicked off November by announcing the dates of The eras tour, 27 live dates that starting on 18 March will take her around the States, from State Farm Stadium in Glendale to close on 5 August at SoFi Satdium in Los Angeles. The plus? Opening act will be the band HAIM. Fans will be able to see her not only on stage, but also on the big screen. These days the star is in the cinema as part of the cast of the film Amsterdam alongside Christian Bale, Margot Robbie and John David Washington. Taylor has already acted in several films in the past, but his real dream seems to be directing. He has directed many of his own videos and recently the short film All Too Well. In a recent development, the woman has been elected Person of the Year by Time. In 2024, the pop star will finally arrive in Milan, where she will perform at San Siro on July 13th and 14th. Naturally, the tickets are already sold out.